Today, Facebook is making significant steps to bring more transparency to ads. Due to previous issues piling up on Facebook ads, the public demanded more transparency on how ads are being filtered and what companies are running ads on the platform.

As part of the upgrade, Facebook decided to give users more information on the ads they see as well as businesses and organizations with established pages on the social platform.

Here’s how you can make use of the new Facebook feature:

1. Visit a business page.
2. You will find a tab named Page Transparency wherein you can view basic but useful information about the business such as:
   • When the page was created
   • The page’s past names (if any)
   • How often the page has changed its name page has changed its name

Facebook is also expanding access to its Ad Library framework so that journalists, regulators and others can investigate ads in terms of political ads.

But first, let’s learn the basics of this new Facebook feature – the Ad Library.

What is Facebook Ad Library?

The Ad Library is a feature on Facebook that provides advertising transparency through a comprehensive presentation of a searchable collection of all ads currently running from across Facebook products. Any Facebook user can freely navigate the Ad Library with or without a Facebook account.

In the library, you can view all active ads, regardless if you were not included in the advertiser’s target audience.

How does the Ad Library work?

The Ad Library allows users to view all active ads about any topic. One may simply search for the page or keyword using the search bar.

Here’s an example by Pantai Hospital Kuala Lumpur for an easy reference.

As shown in the image above, Facebook now shows you detailed insights, aside from the active ads, including:

• Page creation date, previous page merges, and name changes
• Primary country location of people who manage the page

In addition, users can also report an ad for policy violations directly from within the library. This feature allows users to help Facebook identify pages using questionable tactics and/or spread misinformation. Furthermore, it helps users easily spot ad accounts that have the potential to do harm.

The ability to see exactly what ads a Facebook page is running is particularly useful for your business.

The new Facebook Ad Transparency is one step towards earning back user trust. The majority of ads on Facebook are run by legitimate organizations including IH Digital, who is fully compliant with the new Facebook Ads Transparency policy.

Now that Facebook manages Page Transparency for you. It’s time you add more value to your Facebook page to increase your followers! But how?

Aside from gaining online credibility, it is also a must for businesses on Facebook to create meaningful content and images. This way, your followers will tremendously increase in no time. But this is no piece of cake if you have little time to manage a full-time Facebook page.

This is when you will need a digital marketing agency like IH Digital whose only aim is to give you a simplified but effective social media marketing strategy from content writing to community management.

Many business owners choose to partner with a digital marketing agency to manage their social media page and ad campaigns. Interested in partnering with a digital marketing agency? Speak with our Marketing Expert through this contact form.

Have you been using Facebook ads for your business but the results seem to be declining? Something that you might be overlooking is the Facebook Power 5 Ad tools which are useful to get your Facebook ads automatically optimized in real-time. 

What Are These Facebook Power 5 Tools?

Facebook’s Power 5 tools aim to give marketers a helping hand by using the platform’s machine learning to drive better results for their campaigns. Find these 5 noteworthy tools below and explore better opportunities for your business:

#1: Facebook Auto Advanced Matching

Facebook Pixel is a tool that analyses the actions users do on your website. Once it’s been set up, every time a visitor interacts on your website, the pixel is “fired” and is then sent to you on Events Manager, so you can make use of the data.

Auto advanced matching improves your business ad performance by allowing Facebook to make use of users’ input fields—such as name, phone number, email, state, and zip code along with your pixel events to accurately connect you with website visitors that are more like to convert. 

Benefits of Auto Advanced Matching:

• Boost attributed conversions – The additional information that Facebook has collected is used to match up your conversions and increase the impact of your ads.   
• Expand your audience size – Facebook accurately ascribes users on your website and in the platform itself, which can expand the size of your Custom Audience 
• Decrease the cost per conversion – Facebook can efficiently identify and deliver your ads to people who are more likely to convert and lower your cost. 

#2: Facebook Account Simplification

Make things simple especially your account and campaigns. This allows Facebook’s machine learning to automatically test and optimise your ad placements for better results.

Benefits of Account Simplification:

• Limits audience overlap – By simplifying your ad, you can reduce the competing with yourself, which can happen when you are using too many ad sets. This prevents you from losing impressions and increasing your ad cost.
• Automatically optimise your budget.

#3: Facebook Campaign Budget Optimization

Campaign Budget Optimisation (CBO) is one of Facebook’s most useful Al tools. This tool helps distribute spend across your top-performing ad sets. Although, you can still set a budget for your campaigns but not at an ad set level.

Benefits of Campaign Budget Optimization:

• Efficiently spend your budget – Facebook is always looking advantageous audience and opportunities to spend your budget on.
• Reduce time managing campaigns.
• Ensures you maximise the value of your campaign.

#4: Facebook Automatic Placements

This ad tool assists marketers to make use of Facebook’s machine learning to better understand and identify your audience. Automatic placements enable Facebook to place your ads in front of your target audiences across all default placements. 

Benefits of Automatic Placement:

• Controls cost – Facebook can identify results with the widest range possible. This helps you to make efficient use of your budget per ad set.
• More conversions – It accurately ascribes where conversions come from.

#5: Facebook Dynamic Ads

This tool is one of the most powerful amongst the power 5 because this targets users based on their exact behaviour online to be able to send them the most relevant ads possible. Dynamic ads can either be in a type of single image, carousel, or collection ad. These ads are only served once users interact or have triggered an event. 

Benefits of Dynamic Ads:

• Ads tailored to users’ interests – Facebook automatically delivers the right ad to the right person based on their interactions across your website, app, or somewhere else. 
• Encourage the completion of sale – Dynamic ads remind and promote the products that visitors browsed on your website and mobile app.  

Get your Facebook ads optimised by an experienced digital marketing agency!

Are you looking into boosting your social media marketing campaigns? Let IH Digital help you build up your online marketing initiatives on Facebook. Drop us a message to learn more. 

IH Digital is a digital marketing agency headquartered in Singapore which has presence across multiple countries in Southeast Asia and in Greater China. We have helped many companies within the region ultimately lift their sales up with effective digital campaigns.

The competition in the beauty industry is no walk in the park. Besides up-and-coming local brands gaining your audience’s attention, international names are also permeating local markets with their global appeal. With such cutthroat contest for awareness, sales and customer retention, how do you put your best face forward and present a winning digital marketing strategy?

Launching for the first time in Thailand, popular beauty brand The History of Whoo devised a strategy that would drive store visits and help them build a customer base.

A CLOSER LOOK AT THE HISTORY OF WHOO’S SAMPLING CAMPAIGN SUCCESS

With The History of Whoo staging an event on 4th to 10th October in Thailand’s upscale shopping mall EmQuartier, how can they encourage potential customers’ to visit the event?

The brand created a microsite where customers can register for free samples. The samples can then be redeemed at the event. The one-page site was also another opportunity for the brand. Through this, they are able to capture valuable customer data that can be used in succeeding marketing campaigns.

Social media content was also deployed on Facebook and Instagram to further bolster awareness of the product sampling campaign. From the stars attending to what they can expect at the event, the social media posts helped pique customers’ interest and encourage them to swing by the event.

LEVEL UP YOUR BEAUTY CAMPAIGNS WITH THE BEST DIGITAL MARKETING AGENCY!

Need a digital marketing agency to provide digital marketing and social media marketing services for your beauty brand? Whether it’s creating a social media strategy for your next event or executing video marketing campaigns for the next big holiday, a digital marketing agency like IH Digital will help you along the way. Get in touch with us today to learn more.

Brands nowadays have a lot of ways to engage with their market thru online advertising. One thing that catches social media users’ attention is a wall contest. Find out why this is the new social media marketing trend.

1. It creates brand awareness

Building your brand awareness is easy when you run a contest that requires people to submit a photo or video, tag their friends, use hashtags, or share your contest post. With this social media strategy, you can easily introduce your product or brand to people with the same interest as your followers.

2. It increases your page followers or subscribers

To increase your page followers and subscribers, you’ll need to promote your page but not in a loud and desperate way. How? Facebook contest!

Take a look at PUB, Singapore’s National Water Agency which organised a contest to generate more subscribers on their YouTube channel and followers on their Facebook page.

3. It increases web traffic

Some contest requires people to visit the brand’s website in order to join. Others even ask their followers to subscribe to their newsletter or go online shopping with a minimum purchase. This is a smart move for businesses who want to gain more page views and users on their website.

4. It gives your followers a chance to be rewarded

A contest isn’t only meant for you to gain new followers but to retain and reward loyal followers or buyers as well. Admit it. Managing a page isn’t easy. You have to make sure your followers don’t go tired with your brand. Compelling and eye-catching contests that would benefit your followers can give you assurance for brand loyalty and generate more referrals to your brand.

Suisai took Valentine’s day as an opportunity to reward its followers thru a creative photo contest wherein each follower can tag their BFFs. This way, brand awareness is also increased

5. It increases page engagement

Want to make your social media page active and responsive? Running a contest is the best way to engage with your followers and potential followers. Once you have attracted people with a savvy contest, they will feel the need to follow your page and keep up with your product lines. They might want to see when will you drop your next big contest or big sale on your page!

 

Rock your social media pages with IH Digital

Your relationship with your brand followers matter! Make your competitors envy every social media post you make with the help of IH Digital, a digital marketing agency that provides your online marketing needs. Know more about our digital marketing services. Contact us today!

 

Have you caught wind of the digital marketing news about social media giant Facebook’s messaging integration? According to reports, Facebook is working to combine their three messaging platforms–Messenger, Instagram and WhatsApp.

Through this, the 3.8 billion monthly active users of the three apps will be able to chat with each other even if they’re all on different platforms. It’s also important to note that all three applications will remain stand-alone. The app themselves will remain independent, except for the messaging service. The project, though still under development, will reportedly improve security and create an iMessage-like experience.

HOW WILL THIS IMPACT BUSINESSES?

While this update isn’t expected to appear until late 2019 or early 2020, this integration poses opportunities for a brand to edge up their digital marketing strategy as they will be able to reach a broader audience more easily using just one platform. This also offers a massive online advertising opportunity for brands and give them an alternative method for reaching many people at once.

EXPLORING OPPORTUNITIES FOR YOUR DIGITAL MARKETING CAMPAIGN?

Looking to get your foot in the door and explore chatbots or other digital marketing and social media strategies? Explore the opportunities with IH Digital. We are a digital agency in Singapore that could cater to your needs from social media marketing to video marketing to SEO marketing. Get in touch with us now to learn more.

Instagram has become an integral part of any social media marketing strategy or campaign. The image-driven platform, which is often dubbed as the go-to place for brands to create their visual identity, has recently launched a new platform called Instagram TV or IGTV.

IGTV, which is housed within the existing app, sets itself apart by allowing long-form video content. In contrast to the 60-second limit of videos posted on the newsfeed, videos on IGTV can be as long as 60 minutes. Moreover, it shares more similarities to a TV because videos automatically play once a user launches IGTV.

Is this one of the digital marketing trends your brand is eager to venture into? We give you these top digital marketing tips on how you can maximize the power of IGTV.

SHOOT VERTICAL VIDEOS

While YouTube and Facebook support traditional landscape videos, IGTV zeroes in on mobile-only audiences. Vertical videos make it easier for people to view your content on the go through their phones so make sure you have a separate vertical video working file to publish on your IGTV.

DON’T MAKE TOO LONG NOR TOO SHORT VIDEOS

Like blogs and other digital marketing campaigns, people don’t like lengthy or short incomplete videos too. Even though IGTV allows you to post longer videos than what you could normally do in IG stories, try to keep your video succinct – around 3 to 5 minutes.

CREATE A CONSISTENT SCHEDULE

In social media, consistency is key. Keep your audience engaged by sticking to a posting schedule so they know when to check your channel for new content. Be consistent when posting, if you plan to post daily or weekly then commit to your schedule. You can also anchor your IGTV campaigns on important events such as Christmas, Valentine’s Day or Chinese New Year.

BE ORIGINAL AND AUTHENTIC

Kenwood Thailand’s IGTV

When deciding on what video content to publish on IGTV, consider themes that reflect your brand. This alone will set yourself apart from competitors. For IH Digital client Kenwood Thailand, their IGTV channel focused on the core of their brand–cooking demos and recipes. Brands can also go for product tutorials, behind the scenes videos or Q&A sessions.

PROMOTE YOUR IGTV

If IGTV is part of your social media marketing strategy, then don’t forget to promote your IGTV. Since Facebook owns Instagram already, you can easily share and promote your IGTV on Facebook. Another way to promote your IGTV is though IG stories where you can link your IGTV. How?

1. First, create an Instagram story by uploading a photo or video which is related to your IGTV video.
2. Click the little “link” icon at the top of your screen.
3. Click the “+ IGTV Video” link.
4. Choose which IGTV video you want to promote.
5. Upload your Instagram story.

BONUS TIP: GET HELP FROM A DIGITAL MARKETING AGENCY

They say that no man is an island. We say that no brand or business is an island too. If you think you needed help, then hire a great digital marketing company to provide you assistance and help execute your social media and content marketing plans. IH Digital is a digital marketing agency in Singapore that helps you plan, create, and implement the best social media campaigns. Get in touch with us today.