Have you caught wind of the digital marketing news about social media giant Facebook’s messaging integration? According to reports, Facebook is working to combine their three messaging platforms–Messenger, Instagram and WhatsApp.

Through this, the 3.8 billion monthly active users of the three apps will be able to chat with each other even if they’re all on different platforms. It’s also important to note that all three applications will remain stand-alone. The app themselves will remain independent, except for the messaging service. The project, though still under development, will reportedly improve security and create an iMessage-like experience.

HOW WILL THIS IMPACT BUSINESSES?

While this update isn’t expected to appear until late 2019 or early 2020, this integration poses opportunities for a brand to edge up their digital marketing strategy as they will be able to reach a broader audience more easily using just one platform. This also offers a massive online advertising opportunity for brands and give them an alternative method for reaching many people at once.

EXPLORING OPPORTUNITIES FOR YOUR DIGITAL MARKETING CAMPAIGN?

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