Instagram has become an integral part of any social media marketing strategy or campaign. The image-driven platform, which is often dubbed as the go-to place for brands to create their visual identity, has recently launched a new platform called Instagram TV or IGTV.

IGTV, which is housed within the existing app, sets itself apart by allowing long-form video content. In contrast to the 60-second limit of videos posted on the newsfeed, videos on IGTV can be as long as 60 minutes. Moreover, it shares more similarities to a TV because videos automatically play once a user launches IGTV.

Is this one of the digital marketing trends your brand is eager to venture into? We give you these top digital marketing tips on how you can maximize the power of IGTV.

SHOOT VERTICAL VIDEOS

While YouTube and Facebook support traditional landscape videos, IGTV zeroes in on mobile-only audiences. Vertical videos make it easier for people to view your content on the go through their phones so make sure you have a separate vertical video working file to publish on your IGTV.

DON’T MAKE TOO LONG NOR TOO SHORT VIDEOS

Like blogs and other digital marketing campaigns, people don’t like lengthy or short incomplete videos too. Even though IGTV allows you to post longer videos than what you could normally do in IG stories, try to keep your video succinct – around 3 to 5 minutes.

CREATE A CONSISTENT SCHEDULE

In social media, consistency is key. Keep your audience engaged by sticking to a posting schedule so they know when to check your channel for new content. Be consistent when posting, if you plan to post daily or weekly then commit to your schedule. You can also anchor your IGTV campaigns on important events such as Christmas, Valentine’s Day or Chinese New Year.

BE ORIGINAL AND AUTHENTIC

Kenwood Thailand’s IGTV

When deciding on what video content to publish on IGTV, consider themes that reflect your brand. This alone will set yourself apart from competitors. For IH Digital client Kenwood Thailand, their IGTV channel focused on the core of their brand–cooking demos and recipes. Brands can also go for product tutorials, behind the scenes videos or Q&A sessions.

PROMOTE YOUR IGTV

If IGTV is part of your social media marketing strategy, then don’t forget to promote your IGTV. Since Facebook owns Instagram already, you can easily share and promote your IGTV on Facebook. Another way to promote your IGTV is though IG stories where you can link your IGTV. How?

1. First, create an Instagram story by uploading a photo or video which is related to your IGTV video.
2. Click the little “link” icon at the top of your screen.
3. Click the “+ IGTV Video” link.
4. Choose which IGTV video you want to promote.
5. Upload your Instagram story.

BONUS TIP: GET HELP FROM A DIGITAL MARKETING AGENCY

They say that no man is an island. We say that no brand or business is an island too. If you think you needed help, then hire a great digital marketing company to provide you assistance and help execute your social media and content marketing plans. IH Digital is a digital marketing agency in Singapore that helps you plan, create, and implement the best social media campaigns. Get in touch with us today.